Project: DWI Law Team (DWI/DUI Lawyers)
Goals:
DWI Law Team Of Steven Seagle PLLC are legal professionals that deals with DWI & DUI Cases in Long Island, New York from the last 38 years. DWI Law Team lost their organic engagement because of improper organic website marketing strategies. so they called the Mottek Group to regain their lost reputation.
In Jan 2025, We started making our organic SEO strategies for DWI Law Team. At first DWI seems like a challenge because its a sensitive niche. A short mistake in content makes a big impact on brand identity and user engagement, Also it’s our first law firm to work with but our organic team understands the niche first before doing anything. So from there we just start our work.
Strategy:
The targeted audience of DWI Law Team is the people charged with the DWI,DUI or vehicular crime in Long island, including 4 counties(Nassau, Suffolk, Queens & Brooklyn). We started by understanding DWI, DUI & Vehicular law and found that only the least number of information is added on our main landing pages. Also the old published blogs are uploaded but don’t perform well. Additionally, The current UI & its loading speed is really bad. Also we have only a few off the web pages and link builders are continuously building links for no reason.
Execution
The first thing that we do is revamping the website UI with proper SEO + UI strategies to fulfill user intent and make the website easily accessible & fill up the landing pages with all the useful intent that help users while buying, inspecting or looking for dwi/dui service. Then we analyze that we are providing DUI service but it’s not in our service so we add that landing page. Then we fix all the technical issues that are blocking our website from performing better on SERPs. We do keyword research to analyze and optimize for the queries with which people look for our services. Then we implement semantic SEO strategies, by finding out the sub area (under our main counties) in which people are looking for DWI, DUI or vehicular lawyers. So we created separate pages for all of the sub areas and boom that made a great impact on our overall engagement throughout the website. Because blogs related to our local area and service are few, so we do blogging to boost up our landing pages with the help of proper internal linking and use contextual CTA/Banner to convert relatable users.
The Results
Boom!
With this strategy we got significant growth in Impressions and Clicks. Total Clicks: 58 clicks were recorded within the span of 28 days which is an increase from 45. Total Impressions: Boomed from 3.48K to 8.58K which is a significant mark in enhancement of the search visibility. Average Position: Improved from 58.2 to 53 which shows better ranking in the search results.
