Project: MK Best Roofing (Roofing Service)
Goal:
MK Best Roofing has provided professional roofing and siding services for clients in New York, including Queens, Suffolk, and Nassau. In today’s highly competitive market, having a prominent digital presence is essential to capturing high-quality leads and witnessing business growth. However, despite their reputation, their website was underperforming, negatively impacting customer inquiries and overall participation.
We started making our organic SEO strategies for MK Best Roofing in December 2024 . Our objective was straightforward: to improve the business’s visibility on the web and increase quality leads in three months by transforming their poorly performing website.
Execution
Our first step was performing a deep site scan to flag Junk URLs. These links or URLs had previously been hacked and wasted the site’s crawl budget. Using the Google Search Console enabled us to remove the junk URLs. Along with the audit’s reveal, other technical issues were flagged as well. These included crawl problems and inaccurate indexation signals, which were resolved to have an intense crawl budget usage.
The next stage required intensive keyword analysis focused on roofing and siding services in New York County, which includes Queens, Suffolk, and Nassau.Utilizing these insights, we refined our existing content through semantic SEO techniques that met the local search intent criteria. Our work resulted in every content item providing meaningful and pertinent information to our intended audience.
Enhancing user experience was an essential element of our strategic plan. The UI redesign of our website boosts user interaction journey. Our improvements included the creation of specialized sub-area pages for roofing and siding services, which focused on regions with the highest search volume. These pages were developed to target local traffic and transform visitors into leads.
We conducted an audit to maintain consistent NAP details on MK Best Roofing’s website and external directories to enhance its local search presence. Through Google My Business profile optimization, we updated essential details and included professional-quality images while motivating customers to leave reviews. Our team maintained accurate directory listings and citations to enhance local authority.
Over three months, we established a foundation for MK Best Roofing to enhance customer interaction and generate more quality leads by systematically tackling technical problems, optimizing content, and boosting local search signals.
Results:
Through this local SEO campaign, we got an impressive growth in just three months:
- Increased from 172 (previous 3 months) to 312 (last 3 months), representing an 81% uplift in organic traffic.
- Jumped from 34.7K to 149K, a 329% increase in overall visibility.
- Improved from 51.3 to 44.2, indicating better rankings for target keywords.
- The site previously had over 6,300 pages flagged as “Not Indexed.” Through technical cleanups and the removal of junk URLs, this figure dropped dramatically to 928.
- Calls went from 5 to 13 monthly calls, demonstrating a notable increase in direct customer inquiries.
